Competing on price can feel like the fastest way to win customers. When several businesses sell similar products, lowering the price immediately gives buyers an obvious reason to pay attention. The problem is that competitors…
Business Differentiation
How Small Businesses Build Defensible Market Positioning Strategies
Being different is easy. Being different in a way customers actually care about – and competitors struggle to copy – is much harder. Small businesses often describe themselves using familiar claims: better service, higher quality,…